Welcome to Samadhi Clairio for better product/sales communication = more revenue and better products
- Charles Keatts
- Mar 15
- 3 min read
As I started to think about building a company and a product as I got into my MBA program recently, I struggled with time and of course, the process of deciding what solution or app to build first. I had a few ideas and have a few more but my biggest excitement right now is Clairio and helping sales and product teams communicate better to design better products and increase sales and revenue.
After many years of seeing this massive disconnect and the flaws of how we try to fix it (CRMs, meetings, emails, Slack) I saw after I left IBM and started working with Claude and Cowork and Claude Code (and Perplexity and other models) the chance to launch a great product, a solution to fix the terrible gap between sales and product and engineering. To then extend that to other groups.
I am looking for:
Sales and product teams and anyone who wants to try the free version, and let me know how it works for you.
Companies to try the beta with my help in a free pilot program.
Angel and other investors who want to look at my term sheet and pitch deck to see the projected TAM and financial prospects of Clairio.
Part time fractional consulting to support my cash flow and help companies see the value of connecting sales and product teams.
I have seen, and many others have seen, this massive gap and revenue left on the table by the disconnect between teams. AI and Agentic AI can help solve this problem with human aid. Teams can collaborate with each other and Clairio AI agents to collect data on sales and product conversations and more clearly communicate with product and sales what customers want and need and will pay for.
Can you imagine if your video solution could have anticipated the lucky moment when Zoom was able to help millions of people communicate in 2020 and still now? The sales team at IBM did and but IBM continued to enhance a video solution called Watson Media which was great for a certain use case. But not the use case Zoom would fill so massively.
Is this type of need impossible to predict? Maybe. Did sales try to communicate this and other needs to the product and engineering team? Yes we did. Is it unfair to think that the product could pivot in time to be ready for a different use case? I don't know but the other situations where product can sales struggled so much to work together delayed and killed many deals in my twenty year career in sales. But sometimes it worked great.
In July of 2025 we were able to start talking to a small startup at IBM with a project to build a training cluster and start testing by August or September. Insane timeline for a GPU cluster? Yes but we were able to beat strong competition and win a $65M deal that started to build in September by working closely with the product and engineering teams faster than almost any project at IBM I have ever seen.
But we had to have daily Teams calls and many Slack messages that could have been streamlined by a solution like Clairio. Salesforce was... useless. In spite of no real AI or agentic tools we did it and now I want to help other companies automate this process not by eliminating jobs but by enhancing and enabling existing roles so that the company can sell and grow and hire more great people. Insane I know. But as we evolve with AI tools and agents we can see that the sky is the limit for agentic enabled growth.
With many years of working with CRMs like Salesforce I can comfortably say this is a great tool for reporting to upper management the process of sales and failing to work with product and IT. It's hard to enter data, if Sales tries at all, and partners help but also complicate and extend the product design gap. So management gets a partial picture and sales gets to fill out fields that product never sees, if at all. Clairio fixes this.
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